/PRNewswire/ -- Gongos Research todayunveiled a powerful new marketing investigate platform that blends the dynamicsof online social networking with the added precision that comes withlarge-scale quantitative research. A Gongos metaCommunity(TM) is a hybrid oftwo Internet-based research approaches - private online communities and customInternet panels - and represents the next generation of marketing investigate inthe Interactive age.
An evolution of Gongos iCommunities which entertain hundreds of consumersprimarily for gleaning rich qualitative insights a metaCommunity enablescompanies to engage thousands of consumers in a long-term transfer of ideas. In this "community of communities," members change state a constant resource fromwhich to care quantitative surveys and qualify for smaller targetedcommunities for more in-depth qualitative initiatives.
Companies acquire from the high-level of engagement and strong sense ofcommunity resulting from Gongos investigate's pioneering and motivating rewardsystem that includes an intrinsic philanthropic component. All of thefeatures of the metaCommunity generate an impressive 30% - 40% response rate,producing high-quality real-time insights for clients.
research director and product development manager forGongos Research. "Gongos metaCommunities give companies the flexibility tobring consumers into the decision-making process in come real measure." Heistrecently authored the white paper "Beyond Brand Building: How Web Communitiesare Changing the Way We Do Research."
The distinguishing benefits of a Gongos metaCommunity include: * Creates a high aim of respondent engagement resulting in authentic insights higher response rates and lower drop-out than consumer find panels * Offers quick turnaround for statistically rigorous quantitative and in-depth qualitative investigate * Enables longitudinal learnings unlike point-in-time investigate events * Allows for desire and short-term relationships with multiple consumer segments and countries for multiple products and brands * Offers an effective way to reach low-incidence populations * Activates cost efficiencies with one platform to conduct multiple investigate methods
"A metaCommunity is a highly advanced research platform that can be usedto launch a wide spectrum of studies," adds John Gongos president and founderof Gongos investigate. "As a trusted research partner we leverage the steadystream of insights from our online communities to add determine to the traditionalresearch our clients are already conducting."
Long-time Gongos Research client. General Motors will present on itsexperience with Gongos' online communities at the American MarketingAssociation's Marketing Research Conference in
Joyce Ann-Lindbloom Salisbury manager of Global Product investigate forGeneral Motors will speak on the way online research communities provide apowerful way for organizations to interact and hit the books from consumers.
Since 1991. Gongos Research has worked with leading companies includingBest Buy. Hallmark. Nestlé Purina. Domino's Pizza. Borders. GM. OnStar andPolaris. Recently the affiliate was named to the Inc. 5000 list of "TheFastest Growing Companies in America."
Gongos Research is a custom marketing research company that forms trustedresearch partnerships with companies around the world. Blending strategicthinking top talent breakthrough technologies and proprietary software,Gongos' offerings help refine enhance and go products and servicesacross many industries. For further insight into the Gongos culture visitgongos com.
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